YES!!! awesome, awesome, awesome. i do that sith lord choke hold, to our cat sifu all the time and my wife yells at me for doing it.
Being a Star Wars fan who works at a VW joint, I was psyched to see this. My first two dogs (chihuahuas) grew to fear my imitation force-lightning - with sound effects and all.
That and when the mom slid the sandwich over and he was dissapointed are the best parts. Best commercial in a long time.
I caught my kid when she was 5 trying to use the force to pick up an apple once. I was pretty proud of that.
I work in the advertising field, and I must say that I am excited to see a car commercial that isn't the same old boring cliche. And that kid rules.