Apple's NYC Fifth Ave Store - Willy Wonka's Underground Lair

In case anyone missed it, Apple opened their new NYC store the other day.
A three story glass cube, with a Willy Wonka elevator that takes you underground.
Freakin' cool.



http://www.apple.com/retail/fifthavenue/gallery/

 

pretty cool! I love apple...

 

Is that the store they are going to keep open 24 hrs a day?

 

Yeah 24/7

I'd be curious to find out what sort of clientele and activity they see at 3am in the morning...

 

Druken high hipsters ???

 

F-that shit. Cool and so touristy it hurts. Everyone in NYC knows TekServe is the place to go for Apple anything.

 

The architecture and branding are what I think is uber cool.
Yeah, it's gonna be a tourist spot but that's what Stevey Jobs wants, especially on 5th Avenue. Along with the revenue.

I know of TekServe from way back. I hope (and don't expect) this doesn't hurt their business cause I've heard mixed things about Apple's Genius bar stuff.

Personally, I've been ripping stuff apart since IICX days and have never gone to Apple (unless under warranty) or third parties (just fixed it myself) along with servicing Mac customers in the field.

Again, I just think the presentation and idea is uber cool.
Then again, I've taken a drink from the the Steve Jobs kool-aid bowl.
Dude is legendary for his ego, distortion fields and passion for quality...

 

reminds me too much of that pyramid structure outside the Louvre.

who was that? I.M. Pei? kick me if i'm way fucking off

 

that is why this computer I use costs so much.

 

You know your architecture.
Yes, somewhat of a rip from Pei, but I still like it.

 

I don't get it... where's the computers? All I see is an empty glass box...

Must be performance art...