Looks like a new sub-brand of OMO. Digging their first figure, Daron, Pre-order going on now. http://www.marrs-toy.com/
Dig the sculpt, but those colors are too dark for my tastes. Also looks like he's possibly Ilu Ilu scale.
I ordered the grey one. Looks like it's got some light metallic purple and pink sprays, I'm thinking the black background might be making it look darker than it is.
I'm surprised no one mentioned this toy before. There were a couple versions released at the last Wonderfestival in July. The toy seems pretty small: 10.5 - 11 cm. Daron is from Ultraman 80.
I agree that the sculpt looks very interesting and with the opinion of these particular paint jobs being much to dark and shiny. I will wait and see how it looks like in either a less glossy version or a much brighter version before I think about getting one.
I was praying for some sort of articulation in arms/tentacles on the head, it does not like there is any from what I can see in the pix.. thanks for sharing